How are things going over at Brian “The Potato” Stelter’s network? Not so great. In fact, CNN’s prime time results could well be called a “prime time disappointment”, as they’re absolutely terrible.
In fact, when it comes to competing with CNN’s greatest foe, Fox News, CNN is getting absolutely massacred by the good folks over at Fox News, who are, despite a few missteps, bad calls, and bad segments, absolutely killing it. The Daily Wire, reporting on that aspect of the media ratings massacre, notes that:
“‘Anderson Cooper 360,’ which was guest hosted by John Berman, led CNN on Wednesday with 637,000 total viewers at 8 p.m.,” the Mediaite report outlined, noting that “Tucker Carlson led the time slot with 3.14 million total viewers, while Chris Hayes landed in second place with 1.21 million total viewers.”
Among the overall domination of Fox News is host Greg Gutfeld.
As reported in December, “Gutfeld!” — a rebrand of the “The Greg Gutfeld Show” — is about a year old, and still building. The success of the show has shocked elites in the media, begrudgingly earning Gutfeld “the king of late night” title. Fox’s “Gutfeld!” routinely beats out late night shows hosted by left-leaning Jimmy Kimmel on ABC and Jimmy Fallon on NBC, and stomped Stephen Colbert’s ratings for the first time in August.
And it only gets worse from there. While Fox News has managed to do relatively well recently, particularly with prime time hosts like Tucker Carlson bringing in millions upon millions of viewers every week, CNN has been rocked by the ratings disaster and successive scandals so bad that now it only brings in an average of 500,000 prime time viewers.
The station that used to be shown in every airport, that used to be the “most trusted name in news”, that followed the troops during the 1991 Gulf War and reported faithfully on what was going on, is now struggling to bring in an audience the size of a medium-size city during the best hours for news. Yikes.
And for a bit of perspective on how bad the ~500,000 figure is, Fox News brought in a whopping five times CNN’s average prime time numbers, averaging a massive 2.57 million viewers across prime time, while even MSNBC blew CNN out of the water with 1.18 million prime time viewers.
So yes, CNN has gotten absolutely decimated in a ratings disaster, with no one turning on the network to watch Brian Stelter whine about people calling him a potato or Chris Wallace speak about trivialities for an hour while pretending like he’s the most important man on Earth. Shocker.
Fortunately for CNN, it has a new president and a new owner, with the new leadership squad seeming intent on turning it from a Brian Stelter and Don Lemon opinion network into an actual news network again, one that focuses on the news and what actually happened, so perhaps that will help.
Unfortunately for the network and new team, however, is that this is part of a long process, with Forbes outlining back in November just how much Fox News was dominating CNN and MSNBC, even then, saying:
“The Fox News Channel prevailed in the November cable news ratings, easily beating back the competition from CNN and MSNBC. According to ratings data compiled by Nielsen, Fox News delivered an average prime time audience of 2.578 million viewers in November, followed by MSNBC (1.091 million total viewers) and CNN (654,000 viewers),” the outlet reported. “In the key demo of adults 25-54 — the demographic most valued by advertisers – Fox finished first with an average audience of 420,000 viewers. CNN was second (148,000 viewers) and MSNBC (140,000 viewers).”
So Fox News is dominating CNN and MSNBC, but CNN is in critically dire straights. Maybe a new leadership team and direction can turn them around.
But then again, maybe not. CNN+ was evidently so much of a garbage pile that it had to be done away with completely; though CNN isn’t there yet, probably, it’s still a major disaster zone that will take some serious effort to repair.